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Update: Video Added on 18/5/2008 - Our Best Work: Dubai Center For Special Needs

Tuesday, April 3, 2007

Niche - An Advertisment [UPDATED]

This is an advert made by us [Redial Entertainment] for a store called "Niche". This shop will sell art-related goods such as canvases and sketches, body art ("henna"), accessories, etc at the Young Entrepreneur Competition that is going to be held in Reef Mall, Dubai from the 3rd to the 5th of April. Special paintings done by the students of the Dubai Center For Special Needs will also be up on sale, and all proceeds from the sale of these paintings will go to Dubai Center For Special Needs.
Visit their website @:

This is Redial Entertainment's newest project, and we really enjoyed doing it. It was completely shot by us, and Romit's back is living proof. [see below]

To shoot at a height parallel to ground, with the camera perpendicular to its usual position, we came up with what I would call the "Redial-Ninety-Degree" setup. We piled 2 tables on top of each other, and our famed camera man, Romit, then took the honour of holding the tripod parallel to the ground at a particular height (as shown in the picture) for the whole of 7 minutes. Romit died. Almost, but that hero did hold on well.

Yes the girls took only 7 minutes to paint, or well "doodle", the final picture, with ferocious instructions being shouted from us directors. Anyway, we really enjoyed making this video, and are proud of what we have achieved. Yes, there is scope for improvement, but there always is. Anyway, let's hope it's the first of many.

P.S. Good luck to Niche!

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